Moulton Bulb Launches Sunions.
The humble onion – the staple of many recipes, adding taste and texture from everything from soups to salads and everything in between. But for too long chefs, cooks and other people involved in food preparation have been brought to tears while working with onions.
Many people have tried to understand how to stop crying when cutting onions by freezing the onion, soaking it in water, cutting in a certain way, using a spoon, the list is endless but unfortunately, they still make you cry. All that has now changed thanks to BASF developing Sunions™ – a great tasting, sweet and tearless onion which took over 25 years of R&D to develop an industry first brown, tearless and sweet onion variety.
Launched in the USA around 4 years ago, the Sunions™ brand has been growing and expanding its distribution network ever since.
Answering the call to develop vegetables people love, Sunions™ deliver on the BASF promise to make healthy eating enjoyable and sustainable- and after undergoing consumer tests and research in the UK with The Leatherhead Institute (recognized as a leader by all retailers), the product has come out as a clear winner – best tasting, sweet and tearless onion. Because of this overwhelmingly positive consumer feedback and Sunion™ being a truly innovative product within a staple and boring onion category, Sunions™ is seen as a genuine game changer attracting the attention of the premium food retailer Waitrose in the UK.
Sunions™ will be quality assured, tested and tested again making it a consistently sweet, tearless, and crunchy onion before reaching Waitrose shoppers this winter and the upcoming spring season. The product will be merchandised from January 2022 for a limited time only so make sure you get the opportunity to get yourself some Sunions™ and feedback on www.sunions.co.uk.
Our goal is to create a significant and sustainable market for tearless onions with the plan to grow the Sunions™ brand over the next 2 years making it accessible to more UK consumers.